19% of the UK population is aged over 65, a segment that deserves more focus than they are getting.
The UK has an average of 14% continuing to work into their 70s, albeit through choice or financial need.
About 4m people over 65 are living with an illness or disability and need more support than you think.
Some 420,000 over 65s reside in a care or nursing home. The majority remain at home.
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